Work

Work Experience

2022 · Present

2022 · Present

Chief Digital Officer

Flight Club

Stealth Mode

At Flight Club, I’m leading the charge in building something pretty exciting—a private aviation club’s digital platform. I’ve been hands-on with designing and developing a member booking app (for iOS and Android), a corporate booking portal, and an API to bring it all together. Whether it’s collaborating with developers or creating a user-friendly interface, I’m making sure everything works smoothly and looks great along the way.

2018 · 2022

Head of Growth

Obi

(previously Bellhop)

(previously Bellhop)

(previously Bellhop)

At Obi, I helped transform a startup into the world’s largest rideshare aggregator. My work blended growth marketing and product development, including a complete redesign of the app’s UI/UX, which drastically improved user engagement. I also developed innovative features like Fare Prediction™ and spearheaded campaigns that grew our user base exponentially. Obi was where I learned to thrive in fast-paced environments, blending data-driven decisions with creative solutions.

As Head of Growth at Obi, a ride-hail aggregation platform (Kayak for ride-hailing), I spearheaded the full redesign and development of the mobile app, achieving remarkable growth from under 1000 to over 25,000 active users in under 24 months.

As Head of Growth at Obi, a ride-hail aggregation platform (Kayak for ride-hailing), I spearheaded the full redesign and development of the mobile app, achieving remarkable growth from under 1000 to over 25,000 active users in under 24 months.

2012 · Present

Founder

Apex Artistry

I started Apex Artistry back in college, and it grew from a side hustle into a full-blown digital agency. Over the years, I’ve worked with more than 100 clients—everyone from tattoo artists to yacht brokers—on everything from designing websites to building digital strategies. My focus has always been on delivering creative, effective solutions that help businesses grow. It’s been a fun ride, and no two projects have ever been the same.

As Head of Growth at Obi, a ride-hail aggregation platform (Kayak for ride-hailing), I spearheaded the full redesign and development of the mobile app, achieving remarkable growth from under 1000 to over 25,000 active users in under 24 months.

As Head of Growth at Obi, a ride-hail aggregation platform (Kayak for ride-hailing), I spearheaded the full redesign and development of the mobile app, achieving remarkable growth from under 1000 to over 25,000 active users in under 24 months.

2013 · 2017

Head of Technology & Marketing

university primetime

University Primetime was a wild project that started in college and quickly took off. We grew it into the third-largest college blog in the U.S., surpassing Barstool Sports at the time. I built the website, created an ad strategy that brought in over $1 million in revenue, and helped grow the platform to 40 million page views. It was chaotic at times, but the lessons I learned about scaling and strategy were invaluable.

As Head of Growth at Obi, a ride-hail aggregation platform (Kayak for ride-hailing), I spearheaded the full redesign and development of the mobile app, achieving remarkable growth from under 1000 to over 25,000 active users in under 24 months.

2014 · 2016

Marketing Coordinator

Atlantic Records

At Atlantic Records, I got to combine two of my favorite things: marketing and music. I worked on digital campaigns for major artists, helping design marketing collateral and optimize strategies to get the word out. It was fast-paced and creative, and I loved being part of something that reached so many people.

2013 · 2014

Marketing Intern

epic records

During my time at Epic Records, I contributed to marketing campaigns for some big names like Future, Fifth Harmony, and Meghan Trainor. It was my first taste of the music industry, and I learned so much about what goes into crafting campaigns that really resonate with audiences.

2009 · 2016

Freelancer

Upwork (formerly elance)

I started freelancing in high school because I loved the challenge of learning new skills on the fly. From web design to video production, I worked on all kinds of projects, figuring things out as I went. That curiosity eventually led me to marketing, where I found the perfect mix of creativity and strategy.

I operate in four main fields

Marketing

Marketing is where creativity meets strategy, and it’s a space I’ve loved working in. Whether it’s SEO, social media, or internet marketing, I’ve helped brands boost their visibility and connect with the right audiences. By crafting targeted campaigns, I’ve driven engagement and turned clicks into loyal customers across various platforms.

Growth

Growth is all about finding opportunities and making the most of them. I’ve built tracking systems, run A/B tests, and dug into user feedback to figure out what works and what doesn’t. Using data to drive decisions, I focus on optimizing performance and increasing conversions while keeping things innovative and forward-thinking.

Digital Strategy

For me, digital strategy is about seeing the big picture and turning it into a clear plan. From researching audiences to crafting content strategies and exploring monetization options, I work to build solutions that align with business goals. I combine creativity with data to create strategies that don’t just look good—they deliver real results.

Product

Building products that users love is what I’m passionate about. I’ve worked on everything from UI/UX design to agile development, always keeping the user experience at the center. Whether it’s planning features or refining designs, I focus on creating digital products that feel seamless and deliver value.

Send me an email and I'll get back to you asap.

All rights reserved © 2025 KJR

Send me an email and I'll get back to you asap.

All rights reserved © 2025 KJR

Send me an email and I'll get back to you asap.

All rights reserved © 2025 KJR

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