Work
Work Experience
Senior Marketing Manager
winback usa
Winback makes rehabilitation and recovery technology used by clinicians and professional sports teams around the world. I lead U.S. marketing, where the category itself still needs a fair amount of explaining. My work covers positioning, campaigns, content, events, sales enablement, and the systems that connect it all. It is a broad role, which means I’m usually solving several very different problems at once. That tends to be where I’m most useful.
Chief Digital Officer
Flight Club
Stealth Mode
Flight Club was an attempt to make private aviation easier to book and manage. I led product strategy and digital development, working with developers to build an iOS and Android member app, a corporate booking portal, and the API connecting everything behind the scenes. The company ultimately shut down before launch. It was not the ending we wanted, but building a real product inside a complicated, heavily regulated industry made the experience worthwhile.
2018 · 2022
Head of Growth
Obi
2012 · Present
Founder
Apex Artistry
2013 · 2017
Head of Technology & Marketing
university primetime
University Primetime started as a college project and got out of hand, in the best way. We grew it into the third-largest college lifestyle site in the U.S., briefly passing Barstool Sports in traffic. I built the website and created the advertising model that generated more than $1 million in revenue, while helping the platform reach 40 million page views. It was chaotic, occasionally ridiculous, and the closest thing I could have had to a real-world crash course in building an internet business.
2014 · 2016
Marketing Coordinator
Atlantic Records
At Atlantic Records, I worked on digital campaigns for major artists, supporting the creative and promotional work behind each release. I helped develop campaign materials and turn larger marketing plans into the things fans actually saw online. Music moves quickly and deadlines do not care whether an idea feels completely finished, so I learned how to make strong work under pressure without overthinking it.
2013 · 2014
Marketing Intern
epic records
Epic Records was my first real look inside the music industry. As an intern, I supported campaigns for artists including Future, Fifth Harmony, and Meghan Trainor. I came in knowing digital marketing and left with a much better understanding of how many moving pieces sit behind an artist launch.
2009 · 2016
Freelancer
Upwork (formerly elance)
I started freelancing on Elance while I was still in high school, mostly because I was curious and willing to say yes before I knew exactly how to do something. I took on projects across web design, development, graphics, and video, teaching myself whatever the next job required. It was an unconventional education, but a useful one. I learned early that ideas only matter if you can turn them into something real for another person.
I operate in four main fields
Marketing
I like marketing that starts with understanding what makes a product worth caring about. From there, the work might involve positioning, campaigns, content, paid media, SEO, or sales tools. The channel changes. The job stays the same: say something clear to the right people and give them a reason to act.
Growth
Growth is where I start asking what is actually working and how we know. I build tracking systems, study user behavior, test ideas, and look for the friction between interest and action. Sometimes the answer is a campaign. Sometimes it is buried in the product. Often it is something much less glamorous that everyone has simply learned to work around.
Digital Strategy
Digital strategy is connecting the moving pieces so the website, content, data, tools, and people are pulling in the same direction. I’m usually brought in when there are plenty of ideas but no clear system behind them. I help turn that pile into a plan the team can actually follow and maintain.
Product
I approach product as someone who has spent years designing and building digital experiences, not just writing plans for them. I work from the original user problem through feature decisions, UX, prototypes, and development. The goal is not to pack in more features. It is to make something useful, understandable, and worth coming back to.
Projects
Prompt Generator
ChatGPT
Writing Tool
