Work

Work

Work

Work Experience

2022 · Present

2022 · Present

2022 · Present

Chief Digital Officer

Flight Club

Stealth Mode

I currently lead all IT related initiatives including overseeing platform development and aligning product vision with business objectives. My role involves spearheading strategic development, designing user interface (UI) and user experience (UX), and managing a dynamic team of developers.

2018 · 2022

Head of Growth

Obi

(previously Bellhop)

(previously Bellhop)

As Head of Growth at Bellhop, a ride-hail aggregation platform (Kayak for Ride-hailing), I spearheaded the full redesign and development of the mobile app, achieving remarkable growth from under 1000 to over 25,000 active users in under 24 months.

Led UI/UX design of app singlehandedly, oversaw development efforts by managing a remote team of 10+ engineers (frontend, backend, machine-learning)

Established robust analytics/tracking system to collect user engagement data that would be pivotal to making product decisions

Managed product roadmap, and led efforts to generate, design, and prioritize new features based on overall strategy and user feedback

Utilized creative feature development to enhance marketing efforts

Designed and implemented machine-learning (ML) features based on pricing data scraped from industry leading ride-share companies.

2013 · 2016

Head of Technology

university primetime

During college, I helped start a college blog named University Primetime. In addition to leading design and development of the custom Wordpress website, I also developed and implemented the monetization strategy. Within 3 years of launch, we had generated over $1 million in ad revenue and would consistently drive 50k page views per day.

Oversaw monetization design and strategy that generated nearly $1 million in revenue in 4 years

Built and grew college-oriented blog/lifestyle to be the third largest in the US (behind BroBible and HerCampus) by traffic and revenue

Oversaw growth of platform from launch to 40 million page views in 4 years

2014 · 2016

Marketing Specialist

Atlantic Records

As a Marketing Specialist at Atlantic Records (WMG), I collaborated with the Urban Marketing department to strategically plan and execute digital campaigns for renowned artists, contributing to the success of chart-topping releases and enhancing brand presence through

innovative digital strategies.

I operate in four main fields

Product

I specialize in product development and strategy, leveraging my experience to create user-centric solutions that drive business objectives. With expertise in UI/UX design, agile planning methodologies, and iterative development processes, I excel in crafting intuitive and engaging digital experiences.

Product Strategy

UI/UX Design

Agile Methodologies

Product Roadmapping

Iterative Development

Wireframing and Prototyping

User Testing and Feedback Analysis

Growth

I am adept at driving growth and optimizing performance through data-driven strategies and experimentation. From implementing robust analytics tracking systems to conducting user interviews and A/B testing, I thrive on identifying opportunities for optimization and maximizing conversion rates.

Data Analytics Tracking Implementation

Conversion Rate Optimization (CRO)

A/B Testing

User Interviews and Surveys

Funnel Analysis

Retention Strategies

Growth Hacking Techniques

Marketing

My expertise in marketing spans various digital channels, including SEO, social media, and internet marketing. By leveraging targeted strategies and creative campaigns, I have successfully enhanced brand visibility, engagement, and conversion rates across diverse platforms.

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Content Marketing

Email Marketing

Pay-Per-Click (PPC) Advertising

Influencer Marketing

Digital Advertising Campaign Management

Digital Strategy

I specialize in developing comprehensive digital strategies that drive business growth and foster brand success. From audience research and segmentation to content strategy and monetization, I combine analytical insights with creative vision to deliver impactful solutions tailored to client objectives.

Digital Transformation Planning

Audience Research and Segmentation

Monetization Strategies

Content Strategy Development

Brand Management

Competitive Analysis

Digital Channel Optimization

Send me an email and I'll get back to you asap.

All rights reserved © 2024 KJR

Send me an email and I'll get back to you asap.

All rights reserved © 2024 KJR

Send me an email and I'll get back to you asap.

All rights reserved © 2024 KJR

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