Work Experience
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Flight Club
Stealth Mode
I currently lead all IT related initiatives including overseeing platform development and aligning product vision with business objectives. My role involves spearheading strategic development, designing user interface (UI) and user experience (UX), and managing a dynamic team of developers.
Directing and supervising dynamic team of 8+ developers encompassing frontend, backend, and quality assurance (QA) specialists, ensuring alignment with project milestones and organizational objectives, resulting in timely and successful app launches.
2018 · 2022
Obi
Managed product roadmap, and led efforts to generate, design, and prioritize new features based on overall strategy and user feedback
2013 · 2016
university primetime
During college, I helped start a college blog named University Primetime. In addition to leading design and development of the custom Wordpress website, I also developed and implemented the monetization strategy. Within 3 years of launch, we had generated over $1 million in ad revenue and would consistently drive 50k page views per day.
Oversaw monetization design and strategy that generated nearly $1 million in revenue in 4 years
Built and grew college-oriented blog/lifestyle to be the third largest in the US (behind BroBible and HerCampus) by traffic and revenue
Oversaw growth of platform from launch to 40 million page views in 4 years
2014 · 2016
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Atlantic Records
As a Marketing Specialist at Atlantic Records (WMG), I collaborated with the Urban Marketing department to strategically plan and execute digital campaigns for renowned artists, contributing to the success of chart-topping releases and enhancing brand presence through
innovative digital strategies.
I operate in four main fields
Growth
I am adept at driving growth and optimizing performance through data-driven strategies and experimentation. From implementing robust analytics tracking systems to conducting user interviews and A/B testing, I thrive on identifying opportunities for optimization and maximizing conversion rates.
Data Analytics Tracking Implementation
Conversion Rate Optimization (CRO)
A/B Testing
User Interviews and Surveys
Funnel Analysis
Retention Strategies
Growth Hacking Techniques
Marketing
My expertise in marketing spans various digital channels, including SEO, social media, and internet marketing. By leveraging targeted strategies and creative campaigns, I have successfully enhanced brand visibility, engagement, and conversion rates across diverse platforms.
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
Content Marketing
Email Marketing
Pay-Per-Click (PPC) Advertising
Influencer Marketing
Digital Advertising Campaign Management
Product
I specialize in product development and strategy, leveraging my experience to create user-centric solutions that drive business objectives. With expertise in UI/UX design, agile planning methodologies, and iterative development processes, I excel in crafting intuitive and engaging digital experiences.
Product Strategy
UI/UX Design
Agile Methodologies
Product Roadmapping
Iterative Development
Wireframing and Prototyping
User Testing and Feedback Analysis
Digital Strategy
I specialize in developing comprehensive digital strategies that drive business growth and foster brand success. From audience research and segmentation to content strategy and monetization, I combine analytical insights with creative vision to deliver impactful solutions tailored to client objectives.
Digital Transformation Planning
Audience Research and Segmentation
Monetization Strategies
Content Strategy Development
Brand Management
Competitive Analysis
Digital Channel Optimization