About me.

Hi, I’m Kevin Ross. I work at the intersection of marketing, product, and digital strategy, with a background rooted in actually building things.

I grew up in Fairfield County, CT and got my first computer from my dad. What started as curiosity turned into years of teaching myself design, development, and how the internet really works. That foundation shaped how I approach marketing today: practical, hands-on, and focused on execution.

In college, I co-launched University Primetime, a college lifestyle blog that grew into the third-largest in its category by traffic and revenue. We generated over $1 million in ad revenue and scaled to tens of millions of page views. I handled the website, monetization, marketing, and a lot of the operational work that usually gets split across teams.

After college, I worked in music marketing at Atlantic Records, supporting digital campaigns for major artists. It was a strong introduction to brand marketing, fast timelines, and how creative and strategy intersect at scale.

From there, I joined Obi as Head of Growth, where I led product strategy, design, and growth for what became the world’s largest rideshare aggregator. I redesigned the app from the ground up, launched new features, and built the analytics foundation that supported growth from under 100 users to over 25,000.

More recently, I stepped outside my comfort zone and led product strategy for a private aviation startup called Flight Club. The company ultimately shut down before launch, but we still built a solid booking platform and mobile app in a heavily regulated industry. It was a useful reminder that not every startup works out, but the work can still be worth doing.

Today, I’m a Senior Marketing Manager at Winback, where I lead U.S. marketing efforts across digital strategy, content, campaigns, and sales enablement for a global medical technology brand. Our team is now working to scale Winback across the U.S., helping shape the next phase of the brand as it grows its footprint, strengthens its positioning, and reaches new markets.

Across roles, I’ve gravitated toward environments where marketing isn’t just promotion, but a bridge between product, users, and growth. That’s where I do my best work.