Hi, I’m Kevin. I work across marketing, product, and digital strategy, usually wherever the problem is messiest.
I grew up in Fairfield County, Connecticut, and got my first computer from my dad. I wanted to understand how everything worked, which eventually turned into teaching myself design and development and freelancing while I was still in high school. Long before I had a marketing title, I was learning how to build things people would actually use and how to get them in front of the right audience.
In college, I co-launched University Primetime, a college lifestyle site that became the third-largest in its category. We generated more than $1 million in advertising revenue and reached tens of millions of page views. There was no neatly defined job description. I built the website, worked on monetization and marketing, handled plenty of the day-to-day operations, and learned what happens when a college side project gets much bigger than expected.
After college, I moved into music marketing at Atlantic Records, supporting digital campaigns for major artists. It was a completely different world, but it sharpened my instincts for brand, audience, creative work, and what it takes to get things out the door on a real deadline.
Then came Obi. As Head of Growth, I worked across product, design, marketing, and analytics for what became the world’s largest rideshare aggregator. I redesigned the app, launched new features, built the analytics foundation, and helped grow the user base from under 100 to more than 25,000. It was fast, messy, and full of problems without obvious owners, which turned out to suit me pretty well.
I later led product strategy for Flight Club, a private aviation startup. We built a booking platform and mobile app in an industry with no shortage of complexity. The company shut down before launch, which is not the fun part of the story, but it is the honest one. The experience reinforced something I already suspected: not every good project becomes a successful company, and the work can still be worth doing.
Today, I’m a Senior Marketing Manager at Winback, a global medical technology company focused on rehabilitation and recovery. I lead U.S. marketing across strategy, campaigns, content, events, sales enablement, and the occasional project that begins with, “Could we build something that...?” We’re growing the brand in a market where the technology itself still needs explaining, so much of the job involves making complex ideas clear and useful.
The common thread is that I like being close to the work. I’m at my best when marketing, product, and technology overlap, the path is not completely clear, and there is something useful to build.
- KR
Pssst…You can drag the photographs