All my life I’ve been a restless mind, consumed by curiosity and constantly seeking to design, refine, hack & augment the world around me.
Over the last 8+ years I've worked on hundreds of projects as a freelancer, occupying roles at every level starting as a self-taught designer and developer to generating over $1 million in digital ad revenue as Head of Digital Strategy for two major college-based publications.
This experience has enabled me to develop a cohesive strategy that can connect the dots and the analog and digital and design, integrating strategy, user centered design, and iterative development from project ideation through completion.
I tend to act as a strategic partner for brands and organizations that wish to harness the power and scale of the web to achieve business objectives. By aligning digital strategy with execution, I am able to act as a critical growth engine for clients.
Innovation is a buzzword that should be taken seriously, but it doesn’t have to be synonymous with grandiose theories about cutting edge technology. Innovation is about recognizing efficiencies within business practices themselves, and constantly questioning whether “business as usual” could become “business as agile”. I innovate by creating heuristics that cut down on overhead and slim my clients down to lean, well-oiled machines.